Brand PUKCLAR officially enters Noon Middle East station for 25 years, unlocking a new blue ocean of eye protection fashion in the Middle East in October

In October 2025, PUKCLAR, a sunglasses brand that specializes in professional eye care and fashion design, officially announced its entry into the Noon platform, a local e-commerce giant in the Middle East, marking the brand's precise entry into the Middle East blue ocean market through its global layout. After this entry, multiple customized sunglasses products under PUKCLAR targeting the climate and consumer needs of the Middle East will be launched simultaneously. With the localized logistics and high net worth user resources of the Noon platform, high-quality eye protection accessories that combine ultimate protective performance and regional adaptability will be brought to consumers in core markets such as Saudi Arabia and the United Arab Emirates, opening up a deep connection between the brand and the Middle East market.

As a strong brand focusing on the field of optical protection, PUKCLAR has always adhered to the core concept of "technology guarding vision, fashion defining trends". With three core advantages, PUKCLAR has gained market recognition and more accurately matched the needs of the Middle East market. Firstly, authoritative certification has established a solid protection bottom line. The entire series of products have passed the UV400 full band protection certification, which can block UVA/UVB rays by 99.9%. Furthermore, PUKCLAR has completed the Israeli SII type certification (mandatory certification for Class II products) for the Middle East market, greatly improving customs clearance efficiency. At the same time, it has passed the EN-ISO12312 first level impact resistance test to cope with the extreme environment of frequent sandstorms and strong sunlight in the Middle East. Secondly, scene based technology is adapted to regional needs, exclusively equipped with windproof, sand proof, and anti glare composite lens coatings, which can effectively filter reflected light and strong light from sand and dust. Combined with anti fog technology, it can cope with the climate characteristics of large temperature differences between day and night, completely solving the eye protection pain points of outdoor travel in the Middle East. Thirdly, the quality material and aesthetics are integrated. The frame is made of Swiss EMS imported TR-90 lightweight material, weighing only 18g, which has the characteristics of impact resistance and high temperature resistance (-20 ℃ to 70 ℃), and is suitable for extreme climates in the Middle East; Incorporating Middle Eastern aesthetic preferences into the design, we have launched simple and elegant styles as well as light luxury customized styles, covering daily commuting and high-end social scenes, catering to the consumption needs of local middle and high-income groups.

As a leading e-commerce platform in the Middle East, Noon is supported by the Saudi Sovereign Fund (PIF) and its core markets cover Saudi Arabia, the United Arab Emirates, and Egypt. In 2023, its monthly active users have exceeded 20 million, and it has been named the most influential brand in Saudi Arabia for two consecutive years. The platform utilizes the FBN overseas warehouse model to achieve extremely fast delivery within 1-3 days, providing traffic support to settled brands with a conversion rate of up to 60%. It also offers localized customer service and Arabic translation support, providing strong support for PUKCLAR's rapid penetration into the Middle East market. From the perspective of market potential, the growth rate of e-commerce in the Middle East has reached 25% -30%, with the market share of mid to high end sunglasses (over $50) exceeding 70%. Cities such as Dubai and Riyadh contribute 80% of high-end sales, and the demand for sports sunglasses is increasing by 40% annually, which is highly compatible with PUKCLAR's product matrix and brings broad growth space to the brand. All online products are clearly labeled with protection levels and certification information, providing multiple sizes and color options to accurately match the needs of different age groups and scenarios.

The brand leader of PUKCLAR stated, "There is a strong demand for high-quality, functional sunglasses in the Middle East market, and consumers' pursuit of eye protection performance and fashionable design is highly in line with our brand philosophy. As a leading platform in the Middle East, Noon's localized operation capabilities and high net worth user base provide us with an excellent springboard to root in the Middle East market. In the future, we will leverage the logistics advantages and data analysis tools of the FBN platform to optimize our product layout, launch more customized styles that cater to Middle Eastern aesthetics, participate in platform promotions such as' Yellow Friday ', and strive to become a trusted eye protection fashion brand for Middle Eastern consumers.

This entry into the Noon platform is an important milestone for PUKCLAR's global layout to deeply cultivate the Middle East blue ocean market. Based on Noon's platform ecosystem advantages and the growth potential of the Middle East market, PUKCLAR will continue to empower its products with technology, deepen regional design, and benefit more Middle Eastern consumers with products that integrate professional eye protection and fashion aesthetics, consolidating the brand's competitiveness in the global optical accessories field.