Brand PUKCLAR officially enters the Worten platform for 25 years, focusing on the Portuguese eye care fashion market in December

In December 2025, PUKCLAR, a sunglasses brand that focuses on professional eye protection and fashionable design, officially announced its entry into the well-known European retail platform Worten, marking the brand's precise entry into the core markets of Portugal and Spain through its global layout. After this entry, multiple sunglasses products under PUKCLAR that meet the needs of the European market will be launched simultaneously on the dual sites of Worten.pt and Worten.es. With the platform's online and offline integration of O2O ecology and localized logistics system, high-quality eye accessories that combine strict EU certification, scene protection, and retro fashion design will be brought to consumers in Portugal and Spain, opening up a deep connection between the brand and the Iberian Peninsula market.

As a strong brand deeply rooted in the field of optical protection, PUKCLAR has always adhered to the core concept of "technology guarding vision, fashion defining trends". With three core advantages, PUKCLAR accurately matches the needs of the European market and builds compliance and quality barriers. Firstly, the EU authoritative certification covers all products, and the entire series of products has passed the EN 16128:2025 nickel release standard certification, which will be implemented in October 2025. The nickel release amount is ≤ 0.5 μ g/cm ²/week, fully meeting the requirements of Annex XVII of REACH regulation. At the same time, it has passed the EN ISO 12312-1 EU sunglasses mandatory standard and CE certification, reaching the top level in Europe in terms of UV protection, impact resistance, material safety and other dimensions. Secondly, scenario based technology is adapted to regional needs, targeting the characteristics of ultra long sunshine and multiple outdoor scenes in Portugal and Spain. It is exclusively equipped with high-definition polarized TAC lenses, which can effectively filter strong glare from the seaside and mountains. Combined with scratch resistant and wear-resistant coatings and UV400 full band protection, it blocks 100% UVA/UVB rays, perfectly adapting to high-frequency scenes such as local vacations, cycling, and commuting. Thirdly, the quality material is integrated with European aesthetics. The frame is made of TR-90 lightweight material imported from Swiss EMS, weighing only 18g, and has both -20 ℃ to 70 ℃ temperature resistance and high impact resistance, suitable for various climates in Europe; In terms of design, it deeply conforms to the local retro fashion trend, launching classic styles such as cat eye frames and round frames, matched with textured colors such as matte black and metallic silver, balancing daily wear and personality expression, and accurately matching the aesthetic of the core consumer group aged 25-45.

As the leading retail platform in Portugal and Spain, Worten has developed into a comprehensive e-commerce ecosystem with over 200 offline stores and over 8 million monthly active users on dual sites since its establishment in 1996. It has been certified as the "Most Trusted Brand in Portugal" for nine consecutive years, with a market share of over 40% in Portugal and leading the local Amazon site in terms of traffic performance. With the official fulfillment service of "Worten Fulfillment", the platform achieves fast delivery within 1-3 days and supports the O2O model of "online ordering+store self pickup". More than 45% of orders are self picked up, greatly improving the consumer experience; Simultaneously providing localized operation support in Portuguese and Spanish, as well as a 14 day stable payment service, to provide strong support for PUKCLAR's rapid market penetration. From the perspective of market potential, the Spanish eyewear market is expected to generate revenue of 5.728 billion US dollars by 2030, with a compound annual growth rate of 4%. Sunglasses, as an essential category, continue to rise in demand driven by health awareness and tourism consumption, providing ample growth space for PUKCLAR.

The brand leader of PUKCLAR stated, "The Portuguese and Spanish markets have extremely high requirements for the compliance, protection, and fashion sense of sunglasses, which is highly in line with our brand philosophy of 'quality first, design adaptation'. As a highly credible platform in the local area, Worten's online and offline integrated ecosystem and large core consumer group provide us with an excellent springboard to root in the Iberian Peninsula. In the future, we will leverage the advantages of platform logistics and data analysis to optimize product layout, launch more retro customized styles that fit European aesthetics, participate in platform festival promotions, and continue to benchmark against the latest EU standards. With compliant quality and scenario based design, we strive to become a trusted eye protection fashion brand for Portuguese and Spanish consumers.

This entry into the Worten platform is an important milestone for PUKCLAR's global expansion into the European market. Relying on the localized ecological advantages of Worten and the growth potential of the Portuguese and Spanish markets, PUKCLAR will continue to empower its products with technology, deepen European aesthetic design, and make eye protection fashion products that combine compliance protection and practical value benefit more European consumers, consolidating the brand's competitiveness in the global optical accessories field.