Brand PUKCLAR officially settled in Wal Mart Canada Station in April 25, unlocking the new scene of eye care fashion in North America

In April 2025, PUKCLAR, a sunglasses brand with the core competitiveness of "technology eye care+fashion adaptation", officially entered Wal Mart Canada (walmart. ca), marking a key step in the brand's global layout of deep penetration into the North American market. Based on Wal Mart's mature cross-border ecology, this time, many targeted customized products were launched simultaneously, bringing sunglasses with authoritative certification, hard core performance and scene design to Canadian consumers, and reshaping the new choice of eye care fashion accessories in North America.

As a brand deeply rooted in the field of optical protection, PUKCLAR has always adhered to the core concept of "technology guarding vision, fashion defining trends". With two core advantages, PUKCLAR stands firm in the market: firstly, authoritative certification strengthens the protection bottom line. The entire series of products have passed the Canadian Consumer Product Safety Act (S.C. 2010 c. 21), American ANSI standards, and EU CE certification, and have been recognized by SGS authoritative testing, achieving UV400 level full band protection, which can block UVA/UVB rays 99.9%, and pass EN-ISO12312 level one impact resistance test, with full protection performance. Secondly, ergonomics and quality materials are integrated. The frame is made of TR-90 material imported from Swiss EMS, which is only 50% of the weight of traditional plate frames and 85% of ordinary nylon material. It is designed with spring hinges and has the characteristics of short-term high temperature resistance and impact resistance (elasticity index>125kg/m ²) at 350 ℃. There is no chemical residue release, which meets food grade safety standards. It can be worn for a long time without pressure or nasal sensation, perfectly adapting to the facial contours and wearing habits of North American consumers.

As a mainstream e-commerce channel in North America, Wal Mart Canada's core consumer groups (high-income people, family users and millennials) are highly aligned with PUKCLAR's target customer groups. The platform's efficient cross-border logistics and performance services can enable Canadian consumers to quickly experience brand products. This entry precisely matches the demand of the Canadian market -56% of local consumers wear sunglasses on a daily basis, 46% have a need for anti blue light, and outdoor lifestyles are popular, with a strong demand for glasses that combine functionality and fashion. PUKCLAR's product matrix precisely covers this pain point, laying the foundation for the brand to root in the Canadian market. All online products are clearly labeled with protection levels and certification information, providing multiple sizes and color options to accurately match the needs of different age groups and scenarios.

The head of PUKCLAR brand said: "The dual pursuit of eye care performance and fashion design in the Canadian market is highly consistent with our product concept of" technology+aesthetics ". This time, we entered Wal Mart Canada Station, hoping to let more Canadian consumers experience the charm of professional eye care with the authoritative certification of protective power and scene based product design. In the future, we will launch more localized customized styles based on market feedback, continue to optimize products with technological innovation, and create an eye care fashion brand trusted by North American consumers."

PUKCLAR will continue to empower its products with technology, design to meet their needs, and accumulate global operational experience while deeply cultivating the North American market. This will lay a solid foundation for the brand to expand into more overseas markets and bring professional eye care fashion to more consumers worldwide. This entry into Wal Mart Canada is a precise connection between PUKCLAR brand advantages and North American market demand, and an important milestone in brand globalization layout. In the future, PUKCLAR will continue to empower products with technology, deepen scene based design, rely on platform channel advantages, and integrate professional eye protection and fashion aesthetics products to benefit more North American consumers, consolidating the brand's competitiveness in the global optical accessories field.