Brand PUKCLAR officially enters Amazon Japan for 25 years, starting a new journey of Japanese eye protection fashion in February

In February 2025, PUKCLAR, a well-known sunglasses brand deeply rooted in the field of eye care fashion, officially announced its entry into Amazon Japan, marking a key stage in the brand's global layout and deepening its presence in the Asian market. After this entry, multiple sunglasses products optimized for the Japanese market under PUKCLAR will be launched simultaneously, relying on the mature e-commerce ecosystem of Amazon Japan to bring high-quality eye protection accessories that combine professional protective performance and Eastern aesthetic design to Japanese consumers, opening a deep dialogue between the brand and the Japanese market.

Since its establishment, PUKCLAR has always adhered to the core concept of "technology guarding vision, fashion defining trends", and has accumulated a good reputation in the industry through its deep cultivation of optical technology and innovation in design aesthetics. The brand has a professional R&D team, focusing on upgrading the core functions of sunglasses. All products have passed rigorous quality testing and fully cover UV400 level UV protection, which can effectively block UVA and UVB rays. Combined with advanced functions such as polarization and anti glare, it builds a comprehensive protective barrier for eye health. At the same time, the brand understands the wearing needs of Asian consumers and optimizes the nose bridge width and leg curvature in the frame design. It uses environmentally friendly and durable materials such as metal and lightweight PC to achieve comfortable adaptation for long-term wear, perfectly meeting the high requirements of Japanese consumers for product details and wearing experience.

As a mainstream e-commerce platform in Japan, Amazon Japan has become the preferred channel for brands to expand into the Japanese market with a 49.4% consumer preference rate, a next day delivery logistics network built from over 25 operation centers, and the traffic advantage of nearly 30 festival promotions throughout the year. As the fourth largest economy in the world, Japan's sunglasses market is expected to reach a scale of 2.2 billion US dollars by 2033, with a compound annual growth rate of 4.2%. The increasing awareness of eye care and the upgrading of fashion consumption will jointly drive the growth of market demand, bringing broad development space for PUKCLAR. This successful entry is not only a recognition of PUKCLAR's product quality and brand strength, but also leverages the platform's geographical advantages to significantly reduce logistics costs and stocking pressure, achieving efficient integration between the brand and the Japanese market.

In response to the preferences of the Japanese market, PUKCLAR has launched two series of star products for the first time: the Japanese minimalist commuting series adopts a flat frame design, paired with classic lenses such as gray and brown, suitable for daily commuting and outdoor travel during the cherry blossom season. The frame is equipped with a soft silicone nose pad that fits the facial contours of Asians; The professional sports sun protection series is equipped with impact resistant PC lenses and adjustable mirror legs, suitable for outdoor scenes such as skiing and hiking, meeting the refined needs of Japanese consumers for sports protection. All online products are clearly labeled with UV400 protection certification, providing multiple size options to accurately match the needs of consumers of different age groups.

The brand leader of PUKCLAR stated, "The Japanese market's ultimate pursuit of quality and design is highly aligned with PUKCLAR's brand philosophy. Joining Amazon Japan is an important step for us to deeply cultivate the Asian market. With the platform's traffic advantages and localized service capabilities, we hope to enable more Japanese consumers to experience the charm of products that integrate professional eye care and fashion aesthetics. In the future, based on feedback from Japanese consumers, we will launch more localized customized styles, participate in platform festival promotions, optimize logistics and after-sales systems, create a more suitable consumer experience for the Japanese market, and strive to become a popular eye care fashion brand among Japanese consumers.

This entry into the Amazon Japan site is an important milestone for PUKCLAR's precise efforts in segmenting the market in its global layout. Based on the ecological advantages of Amazon Japan and the growth potential of the Japanese market, PUKCLAR will continue to empower its products with technology, design to meet demand, and accumulate global operational experience in the process of deepening its presence in the Japanese market. This will lay a solid foundation for the brand to expand into more overseas markets and bring professional eye care fashion to more consumers.